Privacy Policy
This Privacy Policy describes how Premier Parts & Service ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from PremierPartsandService.com
Personal Information We Collect
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Device Information: We automatically collect certain information about your device when you visit the Site. This includes your web browser, IP address, time zone, cookies installed on your device, browsing history on the Site, referring websites, and how you interact with the Site. We use the following technologies to collect Device Information:
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Cookies: Small data files stored on your device for tracking and remembering information. You can learn more about cookies and how to disable them at https://allaboutcookies.org/.
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Log files: Record actions on the Site, including IP address, browser type, internet service provider, referring/exit pages, and timestamps.
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Web beacons, tags, and pixels: Electronic files used to record browsing information.
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Order Information: When you purchase or attempt to purchase something on the Site, we collect your name, billing address, shipping address, payment information (including credit card numbers and any other accepted payment types), email address, and phone number.
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Other Information (Optional): We may collect additional information offline or through purchased marketing data lists.
How Do We Use Your Personal Information?
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Order Information: We use Order Information to fulfill your orders, process payments, arrange shipping, provide invoices and confirmations, communicate with you, screen for potential risk or fraud, and offer product or service information based on your preferences.
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Device Information: We use Device Information to improve the Site, analyze customer behavior, optimize our advertising, and screen for potential risk or fraud.
Sharing Your Personal Information
We share your Personal Information with third-party service providers who help us operate the Site and fulfill your orders. For example, we use Shopify for our online store (see Shopify's privacy policy: https://www.shopify.com/legal/privacy) and Google Analytics to understand customer behavior (see Google's privacy policy: https://policies.google.com/privacy?hl=en-US). You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
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We may also share your Personal Information to comply with legal obligations, respond to lawful requests, or protect our rights.
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Behavioral Advertising
We use your Personal Information to deliver targeted advertisements or marketing communications relevant to your interests. You can learn more about targeted advertising at the Network Advertising Initiative's website: https://thenai.org/. You can opt out of targeted advertising using the following links:
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Facebook: https://www.digitaltrends.com/social-media/how-to-opt-out-of-targeted-ads-on-facebook/
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Google: https://support.google.com/adsense/answer/142293?hl=en
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Bing: https://about.ads.microsoft.com/en/forms/policies/opt-out-of-the-microsoft-advertising-optimization-program
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You can also opt out of some services by visiting the Digital Advertising Alliance's website: https://optout.aboutads.info/
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Do Not Track
We do not currently alter our data collection practices when we receive a Do Not Track signal from your browser.
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Your Rights
If you are a European resident, you have the right to access and request correction, update, or deletion of your personal information. You can contact us using the information below to exercise this right.
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Additionally, as a European resident, we process your information to fulfill contracts or pursue our legitimate business interests. Please note that your information may be transferred outside of Europe, including to Canada and the United States.
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Data Retention
We retain your Order Information for our records unless you request deletion.
Changes
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We may update this Privacy Policy to reflect changes in our practices or for legal or regulatory reasons.
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Minors
The Site is not intended for individuals under the age of 18.
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Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact:
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Mason Zimmerman @ (218) 461-2141
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